Whether you want to be a good date, teacher, accountant, or CEO of a company, you need to know how to present. Too many people do not know the in's and out's of presenting, and they are too disconnected from their audience. It does not matter how good or crappy your information is, if you can present well your audience will listen.
Why?
Why do you need to know how to present? What if you never give a presentation in your entire professional career?
Presenting is a lot like selling--if it sounds good you will buy it; it if doesn't you won't. Pretty simple. But, even if you are not a salesperson, selling is what you do. I will explain. Imagine you are in a job interview for your dream career, and the interviewer asks you, "Why are you the best fit for this job?" This is where you start to sell yourself. See, we are all in the sales business, and we all need this skill. So where does the presentation come in?
How?
The presentation is "how" information is transferred. To answer the question above, I could say, "Just look at my resume, no one beats me!" However, that sounds a little cocky, and actually uninformed because the interviewee does not know who else has applied. Let's take another shot at answering the question, "As can be seen in my resume, I meet all of your required qualifications." That is a lot better. Many other answers better than this should be used, but this represents my purpose. The second answer shows a refined interviewee, who is confident in his or her skills.
Who?
The first step to being a great presenter is knowing "who" you are presenting to. This is knowing your audience. If you do not know who you are presenting to, it is unlikely that you will be a successful presenter. The reason for this is that connecting to your audience is how you create credibility and trust. If the audience trusts you, and believes you to be a credible source of information, they will listen. Tailor everything you say, and how you give your presentation, to the expectations of your audience.
What?
The "what" of a presentation is the content and how it is presented. You could ramble on forever about how great your information is, but no one will listen if it is boring and hard to follow. There are some important steps to follow for this:
1. Use a Hook
2. Use Acronyms
3. Briefly Review
Using a hook brings your audience out of their haze and into your presentation. Without an effective hook, it will be hard to connect to your audience. It will be as if you were speaking directly to a wall. Using the "shock" factor may help with this, but know your audience before you try that. Next, acronyms help the audience remember your presentation. If your presentation is forgotten as they leave, you did not succeed. They must remember it! Create an acronym, or something of the sorts that is memorable. Lastly, briefly review your presentation as a refresher for your audience. Most likely, there was a lot of new information, and the human mind has to hear things more than once to remember it.
Though there are more things to cover, I will keep this short. Remember the Why, How, Who, and What of the presentation. And remember, be yourself. Be comfortable in your own skin. Becoming comfortable with yourself among strangers is the best way to present. Whether you are going on a date, teaching six graders, or giving a presentation to your firm, these things can be used to successfully present yourself in a credible manner.
read more "The Art of the Presentation"